SEOUL (Dow Jones)--Samsung Electronics Co. (005930.SE) will launch its ultra-thin notebook computer, dubbed the Notebook 9 Series, on the global market in March, in its latest attempt to have greater presence in the smaller-computer segment and compete with global rivals, such as Apple Inc.'s (AAPL) MacBook Air.
Samsung said it is aiming for more than a 5% share of the global notebook computer market this year.
"Last year, we saw only a 5% share of the global notebook PC market. But this year, we target to grab a much higher share than that," said Nam Seong-woo, executive vice-president of Samsung Electronics' IT solutions business.
The company launched its Notebook 9 Series in the South Korean market on Thursday and said the notebook computer will be sold globally, including U.S., Europe and other Asian markets, starting March. The 13.3-inch-screen notebook computer, which runs on Intel's core processor, weighs 1.31 kilograms and is 16.3 millimeters thick, and will sell for KRW2.49 million (US$2,215.3) each.
The company also plans to launch an 11-inch notebook computer in March.
Samsung said the notebook computer will have a battery life of up to more than seven hours, and will be made of a material called duralumin, which it said is twice as strong as aluminum and is used in advanced aircraft design.
Nam said, however, that the growing demand for tablet devices, such as Apple's iPad and Research in Motion Ltd.'s (RIMM) PlayBook, won't hurt its sales if its newest ultra-thin notebook computer offering.
"Some say that the (notebook PC) market has stalled in the wake of explosive demand for tablet devices, but I don't think tablets will cannibalize the (notebook PC) space, but would rather boost mobile PC demand further," said Nam.
"We will chiefly target the premium notebook PC market with the latest model."
source. http://online.wsj.com/article/BT-CO-20110223-720272.html
Samsung said it is aiming for more than a 5% share of the global notebook computer market this year.
"Last year, we saw only a 5% share of the global notebook PC market. But this year, we target to grab a much higher share than that," said Nam Seong-woo, executive vice-president of Samsung Electronics' IT solutions business.
The company launched its Notebook 9 Series in the South Korean market on Thursday and said the notebook computer will be sold globally, including U.S., Europe and other Asian markets, starting March. The 13.3-inch-screen notebook computer, which runs on Intel's core processor, weighs 1.31 kilograms and is 16.3 millimeters thick, and will sell for KRW2.49 million (US$2,215.3) each.
The company also plans to launch an 11-inch notebook computer in March.
Samsung said the notebook computer will have a battery life of up to more than seven hours, and will be made of a material called duralumin, which it said is twice as strong as aluminum and is used in advanced aircraft design.
Nam said, however, that the growing demand for tablet devices, such as Apple's iPad and Research in Motion Ltd.'s (RIMM) PlayBook, won't hurt its sales if its newest ultra-thin notebook computer offering.
"Some say that the (notebook PC) market has stalled in the wake of explosive demand for tablet devices, but I don't think tablets will cannibalize the (notebook PC) space, but would rather boost mobile PC demand further," said Nam.
"We will chiefly target the premium notebook PC market with the latest model."
source. http://online.wsj.com/article/BT-CO-20110223-720272.html